Taking Home Automation to Main St.

Join me in breaking the lid off our industry’s secret recipe for success!  While maintaining gratitude for the fruit it bears, the luxury market is only one piece of the home automation pie.

Where’s the rest of the pie?  On Main St., folks!  That’s where opportunity abounds for integrators seeking an ideal niche.

Few people know how many options are available at prices nearly any homeowner could afford.  With so many wireless options in home automation, even unsettled renters, apartment dwellers and twenty-something wanderers can take technology along when they move!

If the goal is to make integrated whole home systems mainstream, though, we need to shift our mindset as an industry.   Too many of us actually believe objectors who say the technology is too expensive or too complicated…

Wait a sec, aren’t you and I the experts?!  From now on let’s join together and correct anyone who says home automation is too anything.

Truth is, technology is easy for the masses when they have an integrator like you on their team.  And home automation is currently available at every price point.

It’s critical that we unify our message and spread the news: home automation is in fact available to the average person, today! 

I’m talking about everyone from the neighbor we borrow sugar from, the old high school friend we meet for drinks, our barbers and favorite grocery store clerks.

How on earth will home automation become mainstream if we in the industry run around perpetuating the false belief that our technology is unattainable to the “mainstream?”

Here’s a quick example. What happens when you tell people what you do for a living? In my case, I say “I’m a marketing consultant for the home automation industry.” The two most frequent responses are:

1. What’s home automation?
2. Wow, isn’t that stuff expensive?

Sound familiar?  Commonly, the response to “What’s home automation?” is technical & causes eyes to glaze over.  Or when asked “Is it expensive?” we say “Yes, it is.”

Clearly we’re working against ourselves here.

Instead, let’s work together to excite the masses and empower them to dream about home automation.   Let’s tell everyone who asks that residential technology is fully within their reach!