Big Bucks in Apartments?

Searching high and low for the perfect (yet affordable) new home this weekend, I noticed a fascinating trend.  Each apartment complex was fighting for my rent dollars with amenities like I’ve never seen!  Amenities that need the expertise of an integrator.

Maybe I’m behind on the apartment scene, but goodness some of these places are like resorts now!  Pools, Jacuzzis, gyms with televisions built into the equipment, fully equipped business centers, rock climbing walls, dog parks…the works. 

So how do you fit in?   Offer to help apartment owners keep up with their competition, increase occupancy rates and increase rent!  

All this by selling them some of these juicy opportunities I saw first hand:

• Club houses with full home theaters: 12-20 seats, surround sound, huge flat screen etc.
• Jacuzzis & heated pools with dusk to dawn lights and remote heating from inside the pool house
• Internet Cafes with networking, audio and lighting opportunities
• Traditional game rooms & billiard rooms with multiple flat screens, designer lighting and distributed audio
• Gaming rooms with the whole a/v set-up, video game equipment and theater seating
• Fully equipped gyms, conference rooms, entertainment rooms etc. which include flat screens and distributed audio, remote blinds and more
• Patio and community BBQ areas with outdoor audio
• Apartments themselves often have energy saving thermostats, light dimmers & dusk to dawn porch lights

Although I didn’t see these particular items this weekend, you could also include the following in your Apartment Ammenities proposal:

• WaterCop equipment in your proposal, to prevent resident floods & resulting damage
• Inter-tel 3000 phone systems for leasing agents and fully equipped business centers

New prospects await!  Sell, sell, sell!